How to Use Social Media to Promote Your Bed and Breakfast

Are You Struggling to Get More Bookings?

Running a B&B isn’t easy.

You’ve got the perfect cozy spot, but not enough people are booking.

Social media promotion for B&B could be your answer.

But, how do you even start?

Let’s break it down in plain, simple steps.

No fluff. No jargon. Just actionable advice.

Why Social Media Promotion for B&B Matters

Everyone’s on social media.

Your potential guests are scrolling through Facebook, Instagram, and Pinterest right now.

They’re looking for places to stay, ideas for their next trip, and authentic experiences.

That’s where you need to be.

Get Your B&B Noticed on Social Media

Step 1: Know Your Audience

Who stays at your B&B?

Families? Couples? Solo travelers?

Understanding your audience is key.

Use tools like Google Analytics or Facebook Insights to see who’s visiting your pages and website.

Step 2: Choose the Right Platforms

Not all social media platforms are the same.

Facebook is great for ads and event promotion.

Instagram is perfect for showcasing beautiful photos of your B&B and local attractions.

Pinterest is amazing for sharing travel tips and guides that link back to your website.

Focus on where your audience spends their time.

Step 3: Create Engaging Content

Content is king.

But what does that mean for your B&B?

Photos and Videos: Show off your rooms, breakfast spreads, and nearby attractions.

Stories: Share behind-the-scenes looks at running your B&B.

Testimonials: Post reviews from happy guests.

Local Events: Promote events happening in your area.

Influencers: Work with influencers to boost your engagement

Step 4: Post Consistently

Posting once a month won’t cut it.

Create a content calendar and stick to it.

Aim for at least three posts a week.

Step 5: Engage with Your Followers

Don’t just post and ghost.

Reply to comments.

Answer questions.

Like and comment on other posts.

Social media is a two-way street.

Step 6: Use Hashtags

Hashtags help people find your content.

Use relevant hashtags like #bedandbreakfast, #bnb, #travel, and #yourlocation.

But don’t go overboard. Stick to 5-10 hashtags per post.

Step 7: Run Ads

Social media ads can target specific audiences.

Facebook Ads and Instagram Ads are powerful tools.

Start small and test different ad types.

Promote special offers, events, or simply boost a well-performing post.

FAQs About Social Media Promotion for B&B

Q: Do I Need to Be on Every Platform?
A: No. Focus on the platforms where your audience is most active.

Q: How Much Should I Spend on Ads?
A: Start with a small budget, like £5 – 10 a day. Test different ads to see what works best.

Q: What Type of Content Gets the Most Engagement?
A: Photos and videos get the most engagement. Behind-the-scenes content and guest testimonials are also very popular.

Tools to Boost Your Social Media Promotion for B&B

Here are some tools to help you manage and enhance your social media efforts:

Real Examples of B&Bs Crushing It on Social Media

Example 1: The Inn at English Meadows

Instagram Handle: @innatenglishmeadows

Website: innatenglishmeadows.com

The Inn at English Meadows, located in Kennebunk, Maine, is known for its beautiful property and engaging social media presence. They post stunning photos of their rooms, delicious breakfasts, and the surrounding area, making it a favorite among travelers.

Example 2: Doghouse Margate

Instagram Handle: @dh_margate

Website: doghousemargate.com

Dog House Margate is a luxury dog-friendly bed and breakfast located just 500m from Margate beach in Kent. The rooms are decorated in clean Scandinavia style with nods to the Victorian heritage of the house. A popular B&B on triapadvisor they ahve also been featured on the Four in a Bed.

Conclusion: Get Started Today

Social media promotion for B&B isn’t rocket science.

Know your audience.

Choose the right platforms.

Create engaging content.

Post consistently.

Engage with your followers.

Use hashtags.

Run ads.

Start small. Test and learn.

Your perfect guests are out there, scrolling through social media right now.

It’s time to get your B&B in front of them.